Executive Summary
3,319
Products Tracked
10
Brands Monitored
1,065,814
Price Snapshots
222
Days of Data
This report presents live competitive pricing intelligence across the DTC supplement market. All data is collected automatically via DoseIQ's Shopify monitoring engine — no surveys, no estimates, no guesswork. Below you'll find category benchmarks, brand-by-brand comparisons, and the biggest pricing moves detected this quarter.
Average Price by Category
Benchmark pricing across major supplement categories. Based on latest scraped prices.
| Category | Products | Avg Price |
|---|---|---|
| Vitamins & Supplements | 280 | $29.40 |
| Protein | 139 | $51.05 |
| Pre-Workout & Energy | 70 | $36.26 |
| Wellness & Beauty | 55 | $29.75 |
| Performance Series | 47 | $53.01 |
| Bundles & Stacks | 45 | $98.61 |
| Electrolytes | 44 | $25.85 |
| Muscle Builders | 24 | $48.76 |
Brand-by-Brand Comparison
How the 10 tracked DTC supplement brands stack up on pricing. Sorted by average product price, highest first.
Biggest Price Drops Detected
The largest price reductions captured by DoseIQ's daily monitoring this quarter. These are opportunities your brand should know about.
Creatine Monohydrate Stick Pack - Case Pack (6)
BUBS Naturals
Vitality Testosterone Support (Copy)
Transparent Labs
Creatine HMB - 6 Serving Variety Pack
Transparent Labs
Magnesium Bisglycinate - Case Pack (12)
BUBS Naturals
Collagen Peptides, 20oz CASE PACK (6)
BUBS Naturals
Vitamin C - Case Pack (12)
BUBS Naturals
Apple Cider Vinegar Gummies - Case Pack (12)
BUBS Naturals
MCT Oil Powder | Creamer CASE PACK (6)
BUBS Naturals
ORS Electrolytes - Lemon - Case Pack (6-20ct cartons)
BUBS Naturals
ORS Electrolytes - Mixed Berry - Case Pack (6-20ct cartons)
BUBS Naturals
Premium vs. Budget — Price Extremes
The most expensive and most affordable supplement products across all tracked brands.
Most Expensive
Ultimate Holiday Bundle
Just Ingredients
Huge Cutting Stack | Supplement Bundle
Huge Supplements
How to Beast Stack
Transparent Labs
Power Trio Bundle
Promix Nutrition
Huge Bulking Stack | Supplement Bundle
Huge Supplements
Build a Custom Bundle and Save
OWYN
Founders Protein Picks
Just Ingredients
Creatine Monohydrate - Case Pack (6)
BUBS Naturals
Daily Wellness Stack
Gorilla Mind
Core Bundle
Promix Nutrition
Most Affordable
Checkout+
BUBS Naturals
SavedBy 100% Satisfaction Guarantee
Gorilla Mind
Coconut Lime Electrolytes Stick
Just Ingredients
Lemonade Electrolytes Stick
Just Ingredients
Creatine+ Stick
Just Ingredients
Guava Mango Pre-Workout Stick
Just Ingredients
Fruit Punch Electrolytes Stick — Single-Serve Hydration
Just Ingredients
Orange Pineapple Pre-Workout Stick
Just Ingredients
Strawberry Colada Pre‑Workout Stick by Lindsay Arnold
Just Ingredients
Blue Hawaiian Electrolytes Stick
Just Ingredients
How DoseIQ Works
This report was generated automatically by DoseIQ — our Shopify monitoring engine that tracks DTC supplement pricing 24/7. Here's how it works:
Daily Scraping
Every morning, DoseIQ scans 10+ Shopify stores and captures prices, stock status, and new products across 2,800+ SKUs.
Change Detection
Our engine compares each snapshot against the previous day — flagging price drops, increases, restocks, and new launches.
Daily Digest
You receive a formatted email digest every morning with all changes, so you can react to competitor moves before they impact your sales.
This report is a snapshot. DoseIQ Pro delivers this intelligence every single day — directly to your inbox.
Methodology
All data in this report is collected directly from public Shopify product APIs. DoseIQ scrapes /products.json endpoints daily for each tracked store, capturing variant-level prices and availability. Price changes are computed by comparing consecutive daily snapshots. No estimation models are used — this is raw market data.
Stores tracked: Gorilla Mind · BUBS Naturals · Transparent Labs · Huge Supplements · Promix Nutrition · OWYN · Just Ingredients · Arms Race Nutrition · Jacked Factory · Nutricost
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Start your DoseIQ Pro subscription →© 2025 DoseIQ. All data is sourced from publicly available Shopify product feeds.