Executive Summary
3,136
Products Tracked
10
Brands Monitored
840,799
Price Snapshots
178
Days of Data
This report presents live competitive pricing intelligence across the DTC supplement market. All data is collected automatically via DoseIQ's Shopify monitoring engine — no surveys, no estimates, no guesswork. Below you'll find category benchmarks, brand-by-brand comparisons, and the biggest pricing moves detected this quarter.
Average Price by Category
Benchmark pricing across major supplement categories. Based on latest scraped prices.
| Category | Products | Avg Price |
|---|---|---|
| Vitamins & Supplements | 277 | $29.31 |
| Protein | 127 | $50.86 |
| Pre-Workout & Energy | 69 | $35.98 |
| Wellness & Beauty | 52 | $32.16 |
| Bundles & Stacks | 45 | $98.00 |
| Performance Series | 43 | $49.92 |
| Electrolytes | 40 | $25.50 |
| Muscle Builders | 23 | $50.32 |
Brand-by-Brand Comparison
How the 10 tracked DTC supplement brands stack up on pricing. Sorted by average product price, highest first.
Biggest Price Drops Detected
The largest price reductions captured by DoseIQ's daily monitoring this quarter. These are opportunities your brand should know about.
Vitality Testosterone Support (Copy)
Transparent Labs
Creatine Monohydrate Stick Pack - Case Pack (6)
BUBS Naturals
Vitamin C - Case Pack (12)
BUBS Naturals
ORS Electrolytes - Lemon - Case Pack (6-20ct cartons)
BUBS Naturals
ORS Electrolytes - Mixed Berry - Case Pack (6-20ct cartons)
BUBS Naturals
Power Trio Bundle
Promix Nutrition
Snickerdoodle Protein Powder (NSF Certified)
Just Ingredients
Balance and Build Bundle
Promix Nutrition
Strawberry Limeade Clear Protein (8 pack)
Just Ingredients
Nutricost Multi Collagen (Hair, Skin, Nails Formula)
Nutricost
Premium vs. Budget — Price Extremes
The most expensive and most affordable supplement products across all tracked brands.
Most Expensive
Huge Cutting Stack | Supplement Bundle
Huge Supplements
How to Beast Stack
Transparent Labs
Power Trio Bundle
Promix Nutrition
Huge Bulking Stack | Supplement Bundle
Huge Supplements
Collagen Peptides, 20oz CASE PACK (6)
BUBS Naturals
Founders Protein Picks
Just Ingredients
Build a Custom Bundle and Save
OWYN
Creatine Monohydrate - Case Pack (6)
BUBS Naturals
Daily Wellness Stack
Gorilla Mind
Core Bundle
Promix Nutrition
Most Affordable
Checkout+
BUBS Naturals
Blue Hawaiian Electrolytes Stick
Just Ingredients
Orange Pineapple Pre-Workout Stick
Just Ingredients
Fruit Punch Electrolytes Stick — Single-Serve Hydration
Just Ingredients
Strawberry Colada Pre‑Workout Stick by Lindsay Arnold
Just Ingredients
Creatine+ Stick
Just Ingredients
Guava Mango Pre-Workout Stick
Just Ingredients
Coconut Lime Electrolytes Stick
Just Ingredients
Lemonade Electrolytes Stick
Just Ingredients
Raspberry Lemonade Electrolytes Stick - Single-Serve
Just Ingredients
How DoseIQ Works
This report was generated automatically by DoseIQ — our Shopify monitoring engine that tracks DTC supplement pricing 24/7. Here's how it works:
Daily Scraping
Every morning, DoseIQ scans 10+ Shopify stores and captures prices, stock status, and new products across 2,800+ SKUs.
Change Detection
Our engine compares each snapshot against the previous day — flagging price drops, increases, restocks, and new launches.
Daily Digest
You receive a formatted email digest every morning with all changes, so you can react to competitor moves before they impact your sales.
This report is a snapshot. DoseIQ Pro delivers this intelligence every single day — directly to your inbox.
Methodology
All data in this report is collected directly from public Shopify product APIs. DoseIQ scrapes /products.json endpoints daily for each tracked store, capturing variant-level prices and availability. Price changes are computed by comparing consecutive daily snapshots. No estimation models are used — this is raw market data.
Stores tracked: Gorilla Mind · BUBS Naturals · Huge Supplements · Transparent Labs · Promix Nutrition · OWYN · Arms Race Nutrition · Just Ingredients · Jacked Factory · Nutricost
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Start your DoseIQ Pro subscription →© 2025 DoseIQ. All data is sourced from publicly available Shopify product feeds.